What can men do to make the world more equal for women? Why do women need five bottles of shampoo? Is this just the most sense anyone has made in a long while?
King Blues front man Itch will get you talking about whether men and women are equals in 2012. Join the big inequality debate and leave a comment telling us what you think.
Check out http://www.weareequals.org to watch more films, show your support for equality with our EQUALISER app, and take action to make the world more equal for women and girls.
More info on Itch and the issues in this film
Film by Morenike Efuntade Evans