Tomatoland


I found Tomatoland quite informative. It should make anyone who reads it down right angry, I know it did me. Estabrook explains how all those perfect tasteless tomatoes reach the supermarket shelves in winter and how enslaved workers get them there. Who knew that in 21st century America people are being held against their will as slaves. I’m sure we will be seeing more of this as the corporations take more and more control of our country and our lives.

What the Publisher Says

Supermarket produce sections bulging with a year-round supply of perfectly round, bright red-orange tomatoes have become all but a national birthright. But in Tomatoland, which is based on his James Beard Award–winning article, “The Price of Tomatoes,”investigative food journalist Barry Estabrook reveals the huge human and environmental cost of the $5 billion fresh tomato industry. Fields are sprayed with  more than 100 different herbicides and pesticides. Tomatoes are picked hard and green and artificially gassed until their skins acquire a marketable hue. Modern plant breeding has tripled yields, but produces fruits with a fraction of the calcium, Vitamin A, and Vitamin C, and fourteen times as much sodium as the tomatoes our parents enjoyed. The relentless drive for low costs has fostered a thriving modern-day slave trade in the United States. How have we come to this point?

Estabrook traces the supermarket tomato from its birthplace in the deserts of Peru to the impoverished town of Immokalee, Florida, a.k.a. the tomato capital of the United States. He visits the laboratories of seedsmen trying to develop varieties that can withstand the rigors of agribusiness and still taste like a garden tomato, and then moves on to commercial growers who operate on tens of thousands of acres, and eventually to a hillside field in Pennsylvania, where he meets an obsessed farmer who produces delectable tomatoes for the nation’s top restaurants.

Throughout Tomatoland, Estabrook presents a Who’s Who cast of characters in the tomato industry: The avuncular octogenarian whose conglomerate grows one out of every eight tomatoes eaten in the United States; the ex-marine who heads the group that dictates the size, color, and shape of every tomato shipped out of Florida; the United States attorney who has doggedly prosecuted human traffickers for the past decade; the Guatemalan peasant who came north to earn money for his parents’ medical bills and found himself enslaved for two years.

Tomatoland reads like a suspenseful whodunit and an exposé of today’s agribusiness systems and the price we pay as a society when we take taste and thought out of our food purchases.

Tomatoland.

Available Now in Print and Electonic Formats

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One response to “Tomatoland

  1. Pingback: CEOs bullish on Florida, unlike workers « Verbum Sapienti

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